Hoofdstuk 3: Strategy and positioning

Wat is strategy?
Wat is  positioning?

Model 15 Ansoff, I. 1957 Diversification strategy
Model 16 Ohmae, K. 1975 3C
Model 17 Mintzberg, H. 1978 Crafting strategy
Model 18 Porter, M. 1979 Five Forces
Model 19 Peters, T. & Waterman, B. & Phillips, J. 1980 7S
Model 20 Hamel, G. & Prahalad, C.K. 1990 Core competencies
Model 21 Aaker, D. 1991 Brand equity
Model 22 Treacy, M. & Wiersema, F. 1993 Generic strategies
Model 23 Kim, C. & Mauborgne, R. 2005 Blue Ocean Strategy