Hogeschool Leiden

Awareness raising and behavioural change

Overall objective workshop:

Participants gain insight in and experience with various models concerning awareness raising and bringing about behavioural change in the context of developing countries.

Brief specification:

During this workshop various theories and strategies concerning awareness raising and behavioural change will be presented and practiced, with a focus on developing countries. In this context, attention is being paid to issues such as dealing with different target groups (including illiterate people), cultural differences and participatory methods. Students will also gain insight in the problems they may encounter when trying to bring about behavioural change.

General subject matter:

  • Different theories and strategies concerning awareness raising and behavioural change both in theory and practice
  • Dealing with different target groups and cultures
  • Dealing with resistance
  • Developing materials

Teaching method:

During the workshop different teaching methods, such as lectures, practicals, case studies and role plays will be used. Active participation of the students in this workshop is essential.


There will be a continuous assessment of the students based on their participation during the workshop. At the end of the workshop participants receive a certificate of Leiden University of Applied Sciences.


Workshop of 4 days from 10.30 - 17.15 hrs.:

Total study load amounts to approximately 40 hours (preparation and 4 days workshop).


Leiden University of Applied Sciences (Hogeschool Leiden)

Course fee:

The course fee amounts to 1100,- euro including course materials, excluding catering.

Leiden University of Applied Sciences is not liable to pay VAT for the provision of education, subject to changes in the law.

Enrolment Course

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